Check this article I had the privilege of writing for Stevens Creative Consulting and their monthly eblast.
(check out the eblast here.)
Think outside the box. We’ve all heard that phrase, and I’m sure most of us have used it. And although it’s a pretty common statement with an obvious meaning, it’s much too easy to forget to actually do it!
It seems like it’s been around forever; however, ‘think outside the box’ originated in the USA in the late 1960s/early 1970s. The earliest citation that I have found comes from the weekly magazine of the US aviation industry – Aviation Week & Space Technology, July 1975: “We must step back and see if the solutions to our problems lie outside the box.” Read full article here.
It can be so simple to do things in the traditional way. Stick to what we know and continue down paths because we know where they’ll lead. Why fix what isn’t broken, right?
Let’s try some “blue sky” thinking about this.
I have been a creative consultant for non-profit organizations and businesses for many years. One of the most blue sky sessions I can remember was as a young teenager (probably around age 15 or 16) working with my church on an upcoming building project. We could have instantly started with the obvious, safe ideas – stuff found in other church building projects – items like a stage, chairs, rooms, and colors, but we were not “in the box thinkers.” We started off with ball pits, a roof-top roller coaster, observatory, café, and playscapes.
Now to some, our ideas may seem a bit over the top, a little too unrealistic. But in reality, it was thinking outside the box of what ‘church’ has to be. Why make it the same old boring routine when it can be fun? We didn’t get the roof-top roller coaster, but we did get the three-story playscape and a full-service café – which have become two of the most popular sites in the building!
In business, we should always be thinking of new ways to be different no matter what field we’re in. Maybe you should try updating your branding; we know you love clip art, but seriously? Why not kick it up a notch! There are numerous sites where you can purchase high quality photos and graphics online for a nominal fee. (One of my favorite sites is dreamstime.)
Why not send an Eblast to potential customers; despite what you may think, people actually DO read these! (Check out Constant Contact or Mad Mimi).
Maybe it’s time to rethink your logo – what is it really saying to your customers? Or maybe you just need to dust off your shelves and add a new product or service to appeal to a broader client base.
I’m ready for individuals who are excited to embrace new technology, expand their horizons, use some pizzazz and color, and take some time to invest good ‘ol creativity into their business. If you’re not willing to take a chance, get a little messy and make some calculated risks, then you must already be raking in the millions. Good for you! If not, try something new, do something different, add a little spice to your business and watch what happens. Isn’t it time to ask the questions, erase the boundaries, take a step, and think outside the box?
Maybe it’s time to ask for the roller coaster.
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